HOW IT BEGAN

THE STORY OF

SILFRESH

In late 2018, Tony Tan & Nir Nikolaevsky decided to tackle one of Australia’s largest environmental problems - plastic pollution.


Whilst working part-time at a local supermarket, Nir  threw out piles of plastic after just one use. 

Plastic cling wrap was used to cover food trays overnight to ensure it was kept fresh for customers. The next morning a bin-load of plastic would go to landfill ending up burnt into the atmosphere or worse, in our ocean environments. 


That's why Nir partnered with Tony to create a reusable solution. They realised that this solution was not only better for the environment, but also saved businesses money. 


That’s how they started Silfresh.

Deli member, Nir (left), with environmental scientist Tony (right)

MEET THE TEAM

Axin Yang

Industrial Design Specialist

Charlie Kat

Client  Manager

Ghian Tjandaputra

Global Business Development

Jaimin Panchal

Mechanical Engineer

Vishek Batra

CTO

Silfresh © 2021

Lv42/525 Collins St, Melbourne VIC Australia 3000

E: [email protected]

T: (03) 9462 4838